Privacy Policy


Last modified: September 18th, 2023

Si tiene alguna pregunta sobre este aviso, puede traducirlo a su idioma nativo por su propia cuenta. Si tiene preguntas, envíenos un correo electrónico a info @ hailtrace dot com

English is the legal language of this Privacy Notice.

This Privacy Notice is made part of and included into the Terms of Service located at

Thank you for accessing the website or application operated by Extreme Weather Predictions LLC d/b/a “HailTrace” ("we", "our", "us") . At HailTrace, we understand that you care how information about you is used and shared, appreciate your trust and want you to feel confident in our services and security as it relates to your personal information. By visiting or interacting with one of our Services, you are accepting the practices described in this Privacy Notice.

Data Collection

The information we learn from customers helps us personalize and continually improve your experience with our Services. Here are the types of information we gather:

  1. Information You Give Us: We receive and store any information you enter on our website, software applications, or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, fulfilling orders, customizing your returning visits to our site, improving or creating derivative or additional Services, and communication with you. Information you give us may include your business information and activity within your business.
  2. Automatic Information: We use cookies and similar technologies as described in our Cookie Policy.
  3. E-mail Communications: To help us make emails more productive to improve service and your experience, we sometimes send you newsletters of our services and products, notifications of changes to our policies, and order confirmations. If you do not want to receive email from us, other than order notifications and receipts, please adjust your "Subscription" preferences by logging into your account.
How do we collect data?

We utilize a range of technologies to gather and save data. These include cookies, pixel tags, local storage options like browser web storage or app data caches, databases, and server logs.

We collect various details, like the unique IDs, your browser and device settings, your phone carrier and number, and your app versions. We also keep track of how your devices and apps interact with our services, noting things like your IP address, any system crashes, and when and where your requests came from.

We gather this information when a device using a HailTrace service interacts with our servers.

We gather details about your interactions within our services. We use this information to do things like recommend training on specific products.

The data we collect may include:

  1. Terms you search
  2. Maps you view
  3. Pages you visit
  4. Purchases
  5. Uploads you provide

You provide information to us when you search, buy, order, post reviews, or use other methods of communication via our website, software applications, email, or As a result of those actions, you may supply us with such information as your name, address, and phone numbers, credit card information, and other business information such as your customer’s contact information, for example.

We collect information about where you are when you use our services. We use this information to offer services like displaying your location to you on your device while you canvass an area for storm damage.

We collect information you provide about your customers. We use this information to do things like giving you insights into the weather that has been experienced by your customers.

We also use information that we collect about you or that you provide to us to provide our website, products and services; to fulfill any purpose for which you provide the information; to enforce our rights and fulfill our obligations; to send you notices and other messages; to comply with our legal obligations; in manners described in this Privacy Policy; for any other purpose for which we have your consent; and for our legitimate interests, including, without limitation, to support our business, for internal analytics, and to improve our website, products and services.

We may use your information to contact you about product and service offerings by email or otherwise. You have the right to opt-out of such messages. We may use your information to investigate, respond to and resolve legal, security or technical issues and complaints and as necessary for security purposes or to investigate possible fraud, or violations of law. We may use your information to contact you about these security, legal and other service-related issues. Please be aware that you cannot opt-out of receiving such messages from us.

We may use your personal information to provide you with notice regarding a security incident or data breach, by: (a) sending a message to the email address you provide (as applicable); (b) posting to a publicly facing page of our website; (c) through major statewide media; and/or (d) telephonic means, including calls and/or text messages, even if sent via automated means including automated dialers (standard text and data messaging rates may apply from your carrier). Notices sent by e-mail will be effective when we send the email, notices we provide by posting will be effective upon posting, and notices we provide through telephonic means will be effective when transmitted or dialed. You consent to receiving electronic communications from HailTrace relating to any security incident or data breach. It is your responsibility to keep your email address and any other contact information you provide to us current so that we may provide these communications to you.

Usage, Notices, and Revisions

If you choose to visit or use our Services, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of our local state. If you have any concern about privacy of your personal information as used and collected within our website, please email us at legal @ hailtrace dot com and we will try to resolve it.

Keeping / Deleting Your Information

We store the data we gather for varying time spans based on what it is, how we utilize it, and your preference settings:

  1. Certain data, like your personal details, the content you generate or upload can be removed at any time. This information remains in your HailTrace account until you decide to remove it.
  2. Some other data gets deleted or anonymized automatically after a predefined duration, such as server logs.
  3. We retain some data even after you delete your HailTrace account, for instance, details about how frequently you use our services.
  4. Certain data is kept for extended periods when it's necessary for valid business or legal reasons, like security, preventing fraud and abuse, or financial record-keeping.
  5. When you remove data, we stick to a deletion procedure to ensure that your data is thoroughly and securely eliminated from our servers or kept only in anonymized form. We aim to offer services that safeguard information from accidental or malicious deletion. Due to this, there might be a time gap between when you delete something and when copies are erased from our active and backup systems.
  6. Any deleted data does not mean previous usage or ongoing usage of previous data will stop.
Sharing Information

We do not share your personal information with companies, organizations, or individuals outside of HailTrace except in the following cases:

  1. With your consent. If you give us permission, we will share personal information outside of HailTrace.
  2. With trusted partners. We can disclose your personal information that we collect or you provide to our subsidiaries and affiliates. This is often done to show the common use of our Services or to enhance features within our Services. We also let some partners collect information from your device or web browser for ads and data collection using their own tracking tools.
  3. For external processing. We give personal details to our affiliated companies and other reliable businesses or people to handle it for us. We also disclose personal information that we collect or you provide to third party service providers that we use to support our business (such as the management of our data, maintenance, analysis, audit, fraud detection, communication and the like) and to process your requests. These service providers will have access to your information as reasonably necessary to perform tasks on our behalf and are obligated not to disclose or use it for other purposes. We may also disclose aggregated non-personally identifiable information about our users, the use of the website as well as any data related to or in connection with the website that does not identify an individual, in each case without restriction.
  4. For legal reasons. It is possible that we will need to disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary to (a) investigate, prevent, or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (b) enforce our agreements with you; (c) investigate and defend ourselves against any third-party claims or allegations; (d) protect the security or integrity of the website; (e) to exercise or protect the rights and safety of HailTrace and others; or (f) in connection with merger, acquisition or sale of our assets or similar business arrangement. We may attempt to notify you about legal demands for your personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are unlawful, overbroad, vague, or lack proper authority, but we do not promise to challenge every demand.
Changes to This Privacy Notice

Our business changes constantly, and our Privacy Notice and the Conditions of Use may also change. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will try our best to never materially change our policies and practices to make them less protective. Changes to this Privacy Notice take effect 30 days after we post it or its changes to our website.


HailTrace builds all its products with solid safety features to keep your data safe all the time. We learn from our services to spot and stop threats before they get to you. If we find a risk you need to know about, we'll tell you and help you understand how to stay safe.

Here are some of the ways we protect your data:

  1. We encrypt your data in-transit to your device using industry standard tools such as SSL.
  2. We encrypt sensitive data at-rest in our data-centers.
  3. We regularly check how we gather, store, and use information, including our physical safety steps, to keep our systems safe from unwanted access.
  4. We limit the access to personal information to HailTrace employees, contractors, and representatives who require it to handle the information. All those who have this access are bound by stringent contractual secrecy and confidentiality responsibilities. Non-compliance can lead to disciplinary actions or even termination of their contracts.
  5. We partner with PCI-certified vendors to process your payment information.
Third-Party Sites

Please keep in mind that our websites and mobile applications may contain links to other websites or apps. We do not control these third parties’ privacy practices or tracking technologies. If you have any questions about targeted content, you should contact the responsible provider directly. You are responsible for reviewing the privacy statements and policies of those other websites you choose to link to or from our website, so that you can understand how those websites collect, use and store your information. We are not responsible, or liable to you or any third party, for the privacy statements, policies or content of third parties, including websites you link to or from our website or the accuracy of any materials provided by third party websites.


We do not collect personal information from any person we actually know is under the age of 18 without the consent of the parent or legal guardian of that minor. A parent or guardian may consent to the use of the website by a minor, which parent or guardian is solely responsible for providing supervision of the minor’s use of the website and assumes full responsibility for the interpretation and use of any information or suggestions provided through the website. If you believe we might have any information from or about a child under 18, please contact us at the information above. If we learn and have confirmation we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.


Anywhere there are conflicts between the Privacy Notice and the Terms of Service, the Terms of Service prevails. Anywhere there are conflicts between the Privacy Notice and an Offline Agreement, the Offline Agreement prevails.

Questions regarding our Terms of Service, Privacy Notice, or other policy-related material can be directed to our support staff by emailing us at legal @ hailtrace dot com

Cookie Policy

Last modified: September 18th, 2023

Our Privacy Policy generally explains our collection, processing, and storage of the personal information we collect from you online. This Cookie Policy is intended to supplement that Policy and explain how Extreme Weather Predictions LLC d/b/a “HailTrace” (“HailTrace,” “us,” “we,” “EWP,” and “our” ) deploys and uses cookies and similar technologies on its websites, mobile applications and other services, including (“the Site” or “our Site”).

What are Cookies?

Cookies are small data files stored on your computer or other device when websites are loaded in a browser. They are used to remember you and your preferences through either a single visit to a Site (a “session cookie”) or over the course of repeated visits (a “persistent cookie”). Cookies help to facilitate the best possible user experience of our Site as they allow us to recognize your preferences and information from session to session and generally improve website functionality. Cookies may be set by the website you are visiting (a “first party cookies”), or by third parties who provide content or advertising or analytics services on that website (“third party cookies”). Cookies are in addition to other tracking technologies known as “web beacons” or “pixels.” These are typically small transparent images that provide internet usage statistics and are often used in conjunction with cookies, although they are not stored on your computer in the same way as cookies. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted. Flash cookies are designed to support browser content supported by Adobe® Flash. They will store information on your device, some of which will be specific to the Flash-enabled content. Please refer to this link for information on how to manage your privacy settings and deletion of Flash cookies. Although these types of tracking technologies are not all commonly referred to as “cookies,” we will refer to them as “cookies” throughout this Cookie Policy for ease of reference.

The Types of Cookies We Use
  1. Necessary. These cookies are essential for our website to perform basic functions. These include cookies that are required to allow users to authenticate and perform account related functions.
  2. Functionality. These cookies are used to store preferences set by users.
  3. Security. We use these cookies to help identify and prevent potential security risks.
  4. Performance. We use performance cookies to collect information on how users interact with our Site and the content utilized on our Site. We use these details to improve how our services and Sites.
Third Party Content

Some of our Sites are offered through third party platforms and applications that use their own cookies. These may include social media platforms such as Facebook and Twitter (through the use of sharing buttons). As a result, cookies may be set by these third parties, and used by them to track your online activity. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible provider directly.

What We Collect With Cookies

We use cookies to recognize you and/or your device(s) on, off, and across the different applications of the website and devices. We log usage data when you use the website, including when you view or click on content, browser type, browser language, perform a search or request, the date and time of your request or use one or more tools offered through the website. We use log-ins, device information internet protocol (“IP”) addresses, and cookies to identify you and log your use. When you access or leave our Sites, we receive the URL of both the site you came from and the one you go to next. We may also get information about your IP address, proxy server, operating system, web browser and add-ons, device identifier and features, and/or ISP or your mobile carrier. We do not collect information concerning your GPS location For example, for security purposes sometimes collects and analyzes the Internet protocol (IP) address used to connect your computer to the Internet and to our website or Services. This is done for your protection for tracking purposes in the unfortunate event that someone gains access to your personal or financial information and opens an account, or makes purchases under your name. We also sometimes collect and analyze your location information. This is done to provide you with functionality within our Services as well as creating and improving those Services and other derivative Services.

How We Use Information We Collect With Cookies

We use cookies for several different purposes. We use cookies for technical reasons to enable the content being provided on the website as well as to provide you with a more personalized experience on our website. We also use cookies to analyze website usage and to analyze the same.

Restricting and Controlling Cookies

Although most internet browsers accept cookies, you can control these types of technology through your browser settings and similar tools and agree to refuse cookies altogether. You can usually find these settings in the options or preferences menu of your browser. To understand these settings, the following links for commonly used browsers may be helpful, or you can use the help option in your browser for more details:

  1. Cookie settings in Internet Explorer
  2. Cookie settings in Firefox
  3. Cookie settings in Chrome
  4. Cookie settings in Safari web and iOS
  5. You can opt out of Google Analytics by installing Google’s opt-out browser add-on

If you refuse to accept cookies by activating the appropriate setting on your browser or smartphone, you prohibit us from delivering the full capability of the website and prevent the use of certain features and services that require these technologies.

Do Not Track Signals

We do not currently respond to, or take any action with respect to web browser “do not track” signals or similar mechanisms as there is no uniform implementation of the same. Our third-party service providers may honor Do Not Track signals. For more information about “do not track” signals, please visit

Consent for Cookies on Our Website

By using our website without changing your browser or device settings to disable cookies, you agree to this Cookie Policy and the use of cookies as described above. You may see a “cookie banner” on our website and may be asked to accept cookies in accordance with this policy. When you consent to this banner, we will assume that you consent to our use of cookies as described above for all future visits unless you contact us and notify us otherwise.

How to Contact Us with Questions or Concerns

If you have any questions about our use of cookies, you can find the most recent contact details in our Privacy Policy.