Cookie Policy

Last modified: December 18th, 2023

Our Privacy Policy generally explains our collection, processing, and storage of the personal information we collect from you online. This Cookie Policy is intended to supplement that Policy and explain how Extreme Weather Predictions LLC d/b/a “HailTrace” (“HailTrace,” “us,” “we,” “EWP,” and “our” ) deploys and uses cookies and similar technologies on its websites, mobile applications and other services, including (“the Site” or “our Site”).

What are Cookies?

Cookies are small data files stored on your computer or other device when websites are loaded in a browser. They are used to remember you and your preferences through either a single visit to a Site (a “session cookie”) or over the course of repeated visits (a “persistent cookie”). Cookies help to facilitate the best possible user experience of our Site as they allow us to recognize your preferences and information from session to session and generally improve website functionality. Cookies may be set by the website you are visiting ( “first party cookies”), or by third parties who provide content or advertising or analytics services on that website (“third party cookies”). Cookies are in addition to other tracking technologies known as “web beacons” or “pixels.” These are typically small transparent images that provide internet usage statistics and are often used in conjunction with cookies, although they are not stored on your computer in the same way as cookies. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted. Although these types of tracking technologies are not all commonly referred to as “cookies,” we will refer to them as “cookies” throughout this Cookie Policy for ease of reference.

The Types of Cookies We Use
  1. Necessary. These cookies are essential for our website to perform basic functions. These include cookies that are required to allow users to authenticate and perform account related functions.
  2. Functionality. These cookies are used to store preferences set by users.
  3. Security. We use these cookies to help identify and prevent potential security risks.
  4. Performance. We use performance cookies to collect information on how users interact with our Site and the content utilized on our Site. We use these details to improve how our services and Sites.
  5. Advertising. These cookies are used to display relevant advertising to users of our website, as well as to understand and report on the efficacy of ads served on our website. These are set by us and trusted third party networks, and are generally persistent in nature.
Third Party Content

Some of our Sites are offered through third party platforms and applications that use their own cookies. These may include social media platforms such as Facebook and Twitter (through the use of sharing buttons). As a result, cookies may be set by these third parties, and used by them to track your online activity. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible provider directly.

What We Collect With Cookies

We use cookies to recognize you and/or your device(s) on, off, and across the different applications of the website and devices. We log usage data when you use the website, including when you view or click on content, browser type, browser language, perform a search or request, the date and time of your request or use one or more tools offered through the website. We use log-ins, device information internet protocol (“IP”) addresses, and cookies to identify you and log your use. When you access or leave our Sites, we receive the URL of both the site you came from and the one you go to next. We may also get information about your IP address, proxy server, operating system, web browser and add-ons, device identifier and features, and/or ISP or your mobile carrier. We do not collect information concerning your GPS location For example, for security purposes sometimes collects and analyzes the Internet protocol (IP) address used to connect your computer to the Internet and to our website or Services. This is done for your protection for tracking purposes in the unfortunate event that someone gains access to your personal or financial information and opens an account, or makes purchases under your name. We also sometimes collect and analyze your location information. This is done to provide you with functionality within our Services as well as creating and improving those Services and other derivative Services.

How We Use Information We Collect With Cookies

We use cookies for several different purposes. We use cookies for technical reasons to enable the content being provided on the website as well as to provide you with a more personalized experience on our website. We also use cookies to analyze website usage and to analyze the same.

Restricting and Controlling Cookies

Although most internet browsers accept cookies, you can control these types of technology through your browser settings and similar tools and agree to refuse cookies altogether. You can usually find these settings in the options or preferences menu of your browser. To understand these settings, search the internet for how to adjust your browsers settings. You can opt out of Google Analytics by installing Google’s opt-out browser add-on.

If you refuse to accept cookies by activating the appropriate setting on your browser or smartphone, you prohibit us from delivering the full capability of the website and prevent the use of certain features and services that require these technologies.

Do Not Track Signals

We do not currently respond to, or take any action with respect to web browser “do not track” signals or similar mechanisms as there is no uniform implementation of the same. Our third-party service providers may honor Do Not Track signals. For more information about “do not track” signals, please visit

Consent for Cookies on Our Website

By using our website without changing your browser or device settings to disable cookies, you agree to this Cookie Policy and the use of cookies as described above. You may see a “cookie banner” on our website and may be asked to accept cookies in accordance with this policy. When you consent to this banner, we will assume that you consent to our use of cookies as described above for all future visits unless you contact us and notify us otherwise.

How to Contact Us with Questions or Concerns

If you have any questions about our use of cookies, you can find the most recent contact details in our Privacy Policy.